Just because more & more organizations are deploying CRM doesn't mean they're getting their money's worth from it. There are numerous reasons why that is. But in this article I will focus on five things you can do to increase sales with your CRM: Distribute Leads Rapidly To Your Sales...
Category: Sell More
Is Your Kitchen More Organized Than Your CRM Database
Think about the tremendous organization that exists in most people's home kitchen. Everyone in the house knows where the silverware, plates, glasses, napkins go. Open the fridge and you know where to find the ketchup and the butter. Need a plastic container or aluminum foil, you know where to look....
Using Color to Support Your Message
COLOR WHEEL: Graphic designers, interior decorators, and of course behavioral psychologists, have long made conscious use of color to create a mood or associate a feeling with their presentation. The color wheel is a tool that any design professional can quickly put their hands on. But many of us in...
Killer App – Email Templates
You’d have to live under a rock to not be using Email today. But a lot of businesses have failed to take advantage of one of the great features in most email applications – Templates. Simply put, an email template is a pre-written, pre-designed, and stored email that is ready...
[Survey] – What are you using for your bulk/mass email marketing system?
Molly K. McLaughlin of pcmag.com recently wrote a great article/review of the "The Best Email Marketing Software of 2016". In her article she states, "Email marketing is a proven affordable strategy with which to promote your business. Email marketing helps you attract new customers and maintain close relationships with existing...
Managing Failure On The Road to Success
In the competitive arena of sales, and generally where people’s activities are concerned, most of the emphasis is on recognizing and rewarding success. There is little attention given to failure. We tend to reward success and tell people to “keep up the good work.” Failure is success inside out: It...
CRM as a Competitive Advantage
What business doesn’t have competition? And, what business isn’t looking for a competitive advantage? The more useful question worthy of answering is, “how can you gain a competitive advantage?” Let me offer you an answer you may not have considered! I won’t pretend to tell you I know how to...
Now that you own GoldMine CRM Software … So What?
In a perfect world, you could purchase software and it would do all the work for you. I'm not just talking about installing or signing up for the software; I'm talking about it performing all the functions it is designed for. Like I said, in a perfect world. Now let's...
What Can You Do With Just a "Click of a Button" in GoldMine?
As more and more people begin to use more and more of the various web based applications available today in their everyday lives, the need to integrate these separate applications with one another becomes ever more important. This can be a very daunting and expensive task for those who are...
What Happens When You Don't Stay In Touch?
Do you have a good friend in life when you were young, perhaps in school, who you are not friends with today? We all do. There’s a very good chance the chemistry would still be there if you happened to run into one another again. So, why is that friendship...