Category: Sell More

You can use GoldMine's "tagging" feature to select records for targeted follow-up. Tagging is a means of building a temporary filter. You can tag records on the Contact Listing, Members in Groups, and Records on the Activity List. To Tag records, hold your "Control Key" down and select items from...

Since it is so common to be put into voicemail on prospecting/sales calls, consider an alternative approach that leverages GoldMine in order to make more effective use of your "LM" (Left Message) calls. Here is a strategy you or your whole sales force can deploy to make the most of...

The new task bar area in GoldMine 5.7 Business Contact Manager provides greater capability to add icons to perform various functions including: Macros to drive main menu commands Custom user recorded macros Launch other applications Launch documents or executable files Go to favorite web sites Think of the possibilities! You...

If you are one who truly walks-the-talk with regard to sales automation, then you're going to appreciate the ability that the latest version of GoldMine - 5.7 Business Contact Manager - gives you to create "global toolbars." While this new feature is not nearly as robust as what third-party products...

Selling has been called a "numbers game." Clearly it is much more than that. However, it's obvious that sales and marketing depend, in part, on getting out there and reaching as many as you can. While rejection is unavoidable, any sales professional also recognizes the need to reach enough targeted...

How you capture information is crucial for later use. If we're making the effort to ask intelligent qualifying questions, then we also can benefit by databasing the answers in predetermined GoldMine fields. Unlike "Notes", fields are superior for filtering, reporting, sorting and analyzing. Marketing campaigns can be targeted. Sales activities...

Call scripts aren't just for telemarketing reps! GoldMine's "Scripts" feature is a great tool for anyone that wants to collect information efficiently and effectively. If your sales process involves a series of questions and you're using GoldMine, then you've got to check out its "Scripts" feature. This feature is found...

The adage "out-of-sight, out-of-mind" is truer than ever. Modern society has caused "attention deficit." A state wherein there are more things vying for our limited attention than we can possibly focus on at once. In computer terms, you might say we're trying to process more information than we have the...