Many businesses approach their marketing like one goes bowling. Bowling is a game of skill, not strategy. In each frame and with every roll the objective is the same - knock down all the pins. Marketing is more like a game of chess, involving strategy and multiple tactics (tools). A chess...
Author: Bob Ritter
President, First Direct Corp., (845) 221-3800, www.1stdirect.com, www.GoldMinesSuccess.com
NEW & IMPROVED – MasterMine Software
[sg_popup id=1] One of our favorite add-on products, MasterMine, has introduced a significant update - Version 9.0. MasterMine is a reporting & analysis tool for both MasterMine and QuoteWerks. Link to White Paper - How to use reporting to grow and manage your business. Below is a bullet list of...
Six “Red Lights” That Bring A HALT to Response!
In marketing, anything that causes your target audience to ignore your message is killer. Once you've lost them, you've lost them. Here are 6 "Red Lights" that will bring a halt to your response: Failing to Grab Attention - Before we can compete against our business competitors, we have...
Four Laws of Communication
In the world of direct marketing, Herschell Gordon Lewis is without peer. Nobody has written more books. Nobody has written more articles. Certainly nobody is more respected. He is quite likely the world's best-known copywriter. So when this man makes a "Law" regarding communications you'd best know it and respect it....
12 Ways to Increase “Selling Time” . . .
Increase Selling Time + Accelerated Sales Process = Big Increase In Sales! I remember a seminar/workshop that I attended nearly 20 years ago. The primary message that stuck with me all this time is this: "Sales people should sell, and everybody else should do everything else." The premise of the...
Five CRM Essentials That WILL Increase Sales
Just because more & more organizations are deploying CRM doesn't mean they're getting their money's worth from it. There are numerous reasons why that is. But in this article I will focus on five things you can do to increase sales with your CRM: Distribute Leads Rapidly To Your Sales...
Set CRM Goals for the New Year
With a full new year ahead of us, now’s the perfect time to set goals for putting your GoldMine CRM to better use in 2017 and beyond. Here are 7 areas regarding your CRM system which you can brainstorm around to develop ideas that may lead to great goals and even greater...
A New Way to Find the GoldMine Training You Want
We Made It Faster & Easier to Find the Training You Want! Here at First Direct Corporation, we rethought how we present our webinar training topics to you online. 1st, we removed events that were not popular. It doesn’t matter if we think they are useful -- the market rules! 2nd, we grouped...
Is Your Kitchen More Organized Than Your CRM Database
Think about the tremendous organization that exists in most people's home kitchen. Everyone in the house knows where the silverware, plates, glasses, napkins go. Open the fridge and you know where to find the ketchup and the butter. Need a plastic container or aluminum foil, you know where to look....
Another Year Wiser – Humor for the holidays
With the holiday's upon us, and another New Year about to be marked, I suspect we all are feeling the a little bit older. This post is dedicated to growing wiser, in the spirit of holiday laughter. Humor is a funny thing - not everyone finds the same things funny,...