HOME IS THE NEW OFFICE

You might say that one of the side effects of Covid-19 is we are all now better able to work from home.   According to a new MIT report, 34 percent of Americans who previously commuted report they were working from home by the first week of April due to the coronavirus....

7 reasons to stay in touch with your prospects and customers

Staying in touch with prospects and customers is about as important as anything your organization can do.  Staying in touch has great significance. 7 Reasons to Stay In-touch: Repetition offers you multiple opportunities to be in the 'right place at the right time' for when your prospect or customer needs...

Email Ten Commandments

  Deception is Bad Practice in Life and in Email. Every business that depends on email has to be concerned with being flagged as a "spammer" and having their email deliverability dramatically diminished. Of course, Mail Server software can still block your messages even if you haven't been flagged as...

Don’t keep sending to your unengaged email recipients

In email deliverability terms, low open rates are a clear signal to ISPs (Internet Service Providers) that your email recipients are not engaged with you, your brand, or your content. That lack of engagement becomes a major factor in the delivery of future emails and can even lead to your...

Email Design Inspirations

Over the years many GoldMine users have emailed me about how they can make their emails look better or more professional to help with their overall Brand initiative. I certainly know how to design professional looking emails and have done this for many years, however I often rely on my...

Using GoldMine Email Templates To Email Your Target Audiences

GoldMine allows you to store email "templates" that can be used for one-off sends or for sending broadcast emails to your GoldMine contacts. There are several different types of email templates that you might want to store in GoldMine and have available for your use as you interact with your...

What Makes A Good Blog? – My CRM Radio Interview

I was recently interviewed on CRM Radio by Paul Petersen, Vice President & General Manager at Ivanti, the manufacturer of GoldMine CRM Software. Please take a few minutes to check out their site and listen to the interview (20 minutes). Do you have questions about how to improve your website...

The Importance of Using GoldMine Email Merge Codes

GoldMine makes it very easy for anyone to send mass/bulk emails to their contacts (customers, prospects, vendors, etc.) However, unlike most email marketing systems, GoldMine does not have a subscriber list feature, at least not in the traditional sense. Instead of adding email addresses to a subscriber list, in GoldMine...

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