Assessing the quality of your CRM data is an important way to shed light on possible data cleanliness errors and marketing holes (missing emails, address, etc) in your GoldMine database. Findings offer actionable opportunities for improving the quality of your data, your sales team's discipline and the effectiveness of your marketing. ...
Year: 2020
A ONE Record Email Merge? YUP!
Most marketers are familiar with doing a broadcast email. Regardless of which email service a organization uses, the concept of doing a broadcast email is widespread knowledge. Many companies are personalizing their broadcast communications - let's call that an "email merge." By the same token, I doubt you have heard...