Email Ten Commandments


Deception is Bad Practice in Life and in Email.

Every business that depends on email has to be concerned with being flagged as a “spammer” and having their email deliverability dramatically diminished.

Of course, Mail Server software can still block your messages even if you haven’t been flagged as a spammer in the broader sense. Mail Server software providers and organizations have more ways to block unwanted email. The sensitivity settings can vary by program and by the Administrator who manages the server. They have options for restricting mail that is not technically identified as being sent from an organization which is known to be a spammer.

Nonetheless, there are still rules that every organization needs to follow. Here are 10 such rules.


I. The “From” and Sender’s Names should be consistent

II. The “Subject” should relate to the message body

III. The “Body” message should clearly and succinctly indicate what you are offering

IV. The “Unsubscribe” option should not be hidden in campaign e-mails

V. The “Opt in” decision belongs to the recipient

VI.  The “Message” content is transparent and traceable

VII. The “List” is cleaned of incorrect and non-existent e-mail aliases

VIII. The “Marketer” practices good email etiquette

IX. The “Audience” should be targeted and your message should be relevant

X. The “Rules” governing email are set by the major providers (Gmail, Yahoo! Hotmail, etc.)

Live by these rules or your email marketing will die by them.
Punishment for breaking these rules is being marked as a “Spammer.” 

There is technology that will help marketers with email best practices and protect your organization for falling into many of the traps.  If you’d like, First Direct can assist your marketing team with both the technology and the best practices.  Contact us at (845) 221-3800.