How much do you value your house file and all the information it possesses? If it’s high on your list of most valuable assets, then it’s worth considering what you can do to preserve and enhance its value. Marketing directors know all too well the problems they face when data...
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The Best Salespeople Ask the Best Questions
Would you like to know a simple and inexpensive communications technique that is powerful enough to dramatically increase sales? Would it interest you even more if you could use this same method to greatly improve all your relationships, from your customers, to your employees, and even your personal relationships? This...
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Happy Passover and Happy Easter to all! From All of Us at First Direct Corp.
How to Import Contact Records into GoldMine from a CSV File (Excel, Open Calc, Libre Calc)
Import Contact Records into GoldMine From a CSV File The following PDF has Step-By-Step instructions on how to import data from a CSV file into GoldMine. You can use Excel, Open Calc or Libre Calc, the process is pretty much the same. Import Data Into GoldMine from CSV Preparation: Before...
How to control how Double-Click on Activities or Calendar items works in GoldMine
Your GoldMine Activity List or Calendar is open in front of you. What do you want to happen when you double click on an Appointment or Activity List item? Some users would prefer to navigate to a contact when double clicking, others would like to edit the appointment. Your GoldMine...
Many Business Owners Are Playing the Wrong Game
Many businesses approach their marketing like one goes bowling. Bowling is a game of skill, not strategy. In each frame and with every roll the objective is the same - knock down all the pins. Marketing is more like a game of chess, involving strategy and multiple tactics (tools). A chess...
NEW & IMPROVED – MasterMine Software
[sg_popup id=1] One of our favorite add-on products, MasterMine, has introduced a significant update - Version 9.0. MasterMine is a reporting & analysis tool for both MasterMine and QuoteWerks. Link to White Paper - How to use reporting to grow and manage your business. Below is a bullet list of...
Six “Red Lights” That Bring A HALT to Response!
In marketing, anything that causes your target audience to ignore your message is killer. Once you've lost them, you've lost them. Here are 6 "Red Lights" that will bring a halt to your response: Failing to Grab Attention - Before we can compete against our business competitors, we have...
Four Laws of Communication
In the world of direct marketing, Herschell Gordon Lewis is without peer. Nobody has written more books. Nobody has written more articles. Certainly nobody is more respected. He is quite likely the world's best-known copywriter. So when this man makes a "Law" regarding communications you'd best know it and respect it....
12 Ways to Increase “Selling Time” . . .
Increase Selling Time + Accelerated Sales Process = Big Increase In Sales! I remember a seminar/workshop that I attended nearly 20 years ago. The primary message that stuck with me all this time is this: "Sales people should sell, and everybody else should do everything else." The premise of the...