Staying in touch with prospects and customers is about as important as anything your organization can do. Staying in touch has great significance. 7 Reasons to Stay In-touch: Repetition offers you multiple opportunities to be in the 'right place at the right time' for when your prospect or customer needs...
Month: April 2020
Email Ten Commandments
Deception is Bad Practice in Life and in Email. Every business that depends on email has to be concerned with being flagged as a "spammer" and having their email deliverability dramatically diminished. Of course, Mail Server software can still block your messages even if you haven't been flagged as...
Don’t keep sending to your unengaged email recipients
In email deliverability terms, low open rates are a clear signal to ISPs (Internet Service Providers) that your email recipients are not engaged with you, your brand, or your content. That lack of engagement becomes a major factor in the delivery of future emails and can even lead to your...
How to Avoid Email Blacklists and Maintain a Good Email Sending Reputation
Most businesses are not aware that their companies domain has a "status" on the Internet; let alone what it is or how to check it. In fact, it is called a "reputation", and this is the "grade" that is given to either your domain name and/or the IP Addresses/systems that...
Email Design Inspirations
Over the years many GoldMine users have emailed me about how they can make their emails look better or more professional to help with their overall Brand initiative. I certainly know how to design professional looking emails and have done this for many years, however I often rely on my...
GoldMine Filters, Groups and SQL Queries – Building Lists in GoldMine CRM
One of the most practical and common uses for a CRM database is to build a list. There are a variety of reasons for needing a list of your GoldMine CRM contacts/records. Groups can be "Activated" in order to create a subset of your overall GoldMine database. Below are the...
Using GoldMine Email Templates To Email Your Target Audiences
GoldMine allows you to store email "templates" that can be used for one-off sends or for sending broadcast emails to your GoldMine contacts. There are several different types of email templates that you might want to store in GoldMine and have available for your use as you interact with your...
What Makes A Good Blog? – My CRM Radio Interview
I was recently interviewed on CRM Radio by Paul Petersen, Vice President & General Manager at Ivanti, the manufacturer of GoldMine CRM Software. Please take a few minutes to check out their site and listen to the interview (20 minutes). Do you have questions about how to improve your website...
The Importance of Using GoldMine Email Merge Codes
GoldMine makes it very easy for anyone to send mass/bulk emails to their contacts (customers, prospects, vendors, etc.) However, unlike most email marketing systems, GoldMine does not have a subscriber list feature, at least not in the traditional sense. Instead of adding email addresses to a subscriber list, in GoldMine...
Asking For Help Doesn’t Mean You’re Weak, It Means You’re Wise
I recently assisted a long time GoldMine user/client with their GoldMine sync issues. This client has contacted me many times over the years when things "break" or when something doesn't work, as in this case with his sync between the GoldMine on his main PC and the GoldMine on his...