Day in and day out I use GoldMine Premium CRM in ways that I might take for granted and other GoldMine users are not aware. But, my job is NOT to take these ways for granted. Therein lies a major reason why I write this blog - GoldMine Success. By telling...
Category: Market Better
13 Years and 12 Proposals for the Same Product Sale
Today my firm closed a sale that took us 13 years and 12 proposals to close. It was the same CRM product the entire time. The prospect ultimately purchased the same product that I first proposed in 2004, 13 years ago. Along the way, I demonstrated the same product...
5 Ways to Use Your CRM Software to Build Trust
Cui bono? This famous little Latin phrase means, “Who benefits from this matter?” Our instincts generally tell us that people will place their personal self-interests ahead of others! If the consumer does not recognize a link between their self-interests and yours, it’s harder to gain their trust. The key to...
14 Lessons for More Profitable Lead Management
Sales is the life blood of business, and new leads are the life blood of sales. An organization's effectiveness at generating and handling leads will greatly determine whether it is profitable or failing. Here is my list of 14 ways your organization can better handle its lead generation and handling...
How to Validate Your E-mail Addresses with MailboxValidator.com and integrate with GoldMine CRM
If you have an online blog or newsletter sign-up form, or just want to scrub your database full of email addresses, MailboxValidator is a great option with affordable pricing options. You can upload an excel spreadsheet containing your email addresses, and MailboxValidator will scrub your list and let you know...
Why Buying An Email Marketing List is a BAD IDEA
The following are some really great articles that will hopefully convince you that BUYING AN EMAIL MARKETING LIST IS A REALLY BAD IDEA. Don't take my word for it, these articles come right from the folks that provide email delivery services and email marketing services. The one thing you'll notice...
The Best Salespeople Ask the Best Questions
Would you like to know a simple and inexpensive communications technique that is powerful enough to dramatically increase sales? Would it interest you even more if you could use this same method to greatly improve all your relationships, from your customers, to your employees, and even your personal relationships? This...
NEW & IMPROVED – MasterMine Software
[sg_popup id=1] One of our favorite add-on products, MasterMine, has introduced a significant update - Version 9.0. MasterMine is a reporting & analysis tool for both MasterMine and QuoteWerks. Link to White Paper - How to use reporting to grow and manage your business. Below is a bullet list of...
Six “Red Lights” That Bring A HALT to Response!
In marketing, anything that causes your target audience to ignore your message is killer. Once you've lost them, you've lost them. Here are 6 "Red Lights" that will bring a halt to your response: Failing to Grab Attention - Before we can compete against our business competitors, we have...
Four Laws of Communication
In the world of direct marketing, Herschell Gordon Lewis is without peer. Nobody has written more books. Nobody has written more articles. Certainly nobody is more respected. He is quite likely the world's best-known copywriter. So when this man makes a "Law" regarding communications you'd best know it and respect it....