Deception is Bad Practice in Life and in Email. Every business that depends on email has to be concerned with being flagged as a "spammer" and having their email deliverability dramatically diminished. Of course, Mail Server software can still block your messages even if you haven't been flagged as...
Category: Market Better
Don’t keep sending to your unengaged email recipients
In email deliverability terms, low open rates are a clear signal to ISPs (Internet Service Providers) that your email recipients are not engaged with you, your brand, or your content. That lack of engagement becomes a major factor in the delivery of future emails and can even lead to your...
How to Avoid Email Blacklists and Maintain a Good Email Sending Reputation
Most businesses are not aware that their companies domain has a "status" on the Internet; let alone what it is or how to check it. In fact, it is called a "reputation", and this is the "grade" that is given to either your domain name and/or the IP Addresses/systems that...
Email Design Inspirations
Over the years many GoldMine users have emailed me about how they can make their emails look better or more professional to help with their overall Brand initiative. I certainly know how to design professional looking emails and have done this for many years, however I often rely on my...
GoldMine Filters, Groups and SQL Queries – Building Lists in GoldMine CRM
One of the most practical and common uses for a CRM database is to build a list. There are a variety of reasons for needing a list of your GoldMine CRM contacts/records. Groups can be "Activated" in order to create a subset of your overall GoldMine database. Below are the...
Using GoldMine Email Templates To Email Your Target Audiences
GoldMine allows you to store email "templates" that can be used for one-off sends or for sending broadcast emails to your GoldMine contacts. There are several different types of email templates that you might want to store in GoldMine and have available for your use as you interact with your...
The Importance of Using GoldMine Email Merge Codes
GoldMine makes it very easy for anyone to send mass/bulk emails to their contacts (customers, prospects, vendors, etc.) However, unlike most email marketing systems, GoldMine does not have a subscriber list feature, at least not in the traditional sense. Instead of adding email addresses to a subscriber list, in GoldMine...
Why You Shouldn’t Leave Your Marketing Up To Your Sales Team
Sales Is Not Marketing and Marketing Is Not Sales I recently spent sometime working with a client training them on email marketing best practices. The person I was speaking with was the owner/president of a small business with a small number of employees. My first question to him was, "Who...
GoldMine RESTful API Webinar Recording
The following is a video recording (45 Mins) from a recent webinar presentation of a RESTful API that I developed for GoldMine. https://www.youtube.com/watch?v=12gunS4RMsE&t=36s If you have any questions or have any thoughts/ideas on an application you'd like to integrate with GoldMine please let me know.
GoldMine assistance during down time
If your business has seen a slow down due to the Coronavirus, now is a great time to focus your time on cleaning-up and improving your GoldMine CRM System. The following are just some of the things you can be doing to prepare for when business starts to pick-up again:...