13 Years and 12 Proposals for the Same Product Sale

Today my firm closed a sale that took us 13 years and 12 proposals to close.  It was the same CRM product the entire time.  The prospect ultimately purchased the same product that I first proposed in 2004, 13 years ago.   Along the way, I demonstrated the same product...

5 Ways to Use Your CRM Software to Build Trust

Cui bono?  This famous little Latin phrase means, “Who benefits from this matter?” Our instincts generally tell us that people will place their personal self-interests ahead of others! If the consumer does not recognize a link between their self-interests and yours, it’s harder to gain their trust.  The key to...

Protect your GoldMine data from… you!

Sometimes, we can be our own worst enemy. Everybody makes mistakes, we're human after all. And a simple little mistake can cause big problems. Have you ever deleted a GoldMine contact by accident? Then all the years of emails and history linked to that contact are gone. Yes, the data...

14 Lessons for More Profitable Lead Management

Sales is the life blood of business, and new leads are the life blood of sales.  An organization's effectiveness at generating and handling leads will greatly determine whether it is profitable or failing.  Here is my list of 14 ways your organization can better handle its lead generation and handling...

Set It, So You CAN Forget It

Famous thought leader, the Canadian Sociologist, professor and author, Marshall McLuhan, is quoted as saying, "The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way." McLuhan's many writings and provocative philosophy was expressed well...

Dirty Data is the Enemy of Marketing

How much do you value your house file and all the information it possesses?  If it’s high on your list of most valuable assets, then it’s worth considering what you can do to preserve and enhance its value. Marketing directors know all too well the problems they face when data...

The Best Salespeople Ask the Best Questions

Would you like to know a simple and inexpensive communications technique that is powerful enough to dramatically increase sales? Would it interest you even more if you could use this same method to greatly improve all your relationships, from your customers, to your employees, and even your personal relationships? This...

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