Setting up a synchronization profile allows for remote end-users to "sync" with just a few mouse clicks without being too technically knowledgeable. For our example we will choose to Create a Transfer Set. Use the following steps to set up the profile: Go File/Synchronize/Synchronization Wizard Choose Start a new session,...
Month: September 2001
■#1) Know the Competition, #2) Spread the News, and #3) Automating Event Registration
#1) Know the Competition A manufacturer that uses GoldMine wanted to keep a better handle on the market share they and their competition had. Knowing that their sales reps are speaking to the same national pool of dealers, they recognize that this would be possible if the reps asked certain...
Big Brother
Just because people love to hate the "big brother" aspect of CRM, doesn't mean it is not a valid application for the tool. Sure there are better ways to manage and motivate people than to spy on them and hover over their shoulder. You can choose what to do with...
By The Numbers
Selling has been called a "numbers game." Clearly it is much more than that. However, it's obvious that sales and marketing depend, in part, on getting out there and reaching as many as you can. While rejection is unavoidable, any sales professional also recognizes the need to reach enough targeted...
Database Fundamentals
Before anyone started using the term CRM, direct marketers were using databases. And, while CRM is the latest buzz, direct marketing gurus have been telling marketers about database fundamentals before Elan Susser (inventor of GoldMine) wrote his first line of code. The fundamentals are still relevant. Fortunately, however, GoldMine makes...