Answering a Common Email Marketing Question

Given the popularity of email marketing today, you can probably appreciate why I hear the following question so often: How should I space out the emails in a campaign? Organizations planning a series or sequence of emails as part of campaign have a few options for deciding the basis for...

Marketing Automation – Do I have your attention now?

If you’re concerned about your organization’s marketing, the likelihood is that the term “Marketing Automation” interests you since in a new survey of marketing professionals, 76% say marketing automation is “very important.”  Yet, according to this same survey of marketing professionals, over 58% are making limited use of marketing automation...

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