Category: Market Better

The "Merge Code" feature in GoldMine can help you to market better by assisting you to reach more decision makers and influencers within the firms you are targeting. Adding key additional contacts to your direct mail and email campaigns is one way to better penetrate targeted firms, thereby helping to...

Too much of anything, even a good thing, can lead to problems. So it is with the popular use of SPAM email and mass faxing. With anti-spam blocking and FCC banning unsolicited faxes, what are businesses to do? To begin with, careful attention to documenting and honoring opt-in and requests...

Ok, you have your GoldMine installed and you want to add a user.  You open up the User Settings and click ‘New’.  You fill in the desired username, full name and the password.  You also see this curious checkbox with the word ‘Master Rights’.  You are not exactly sure what...

This article begins with the premise that you already know what GoldMine Automated Processes (AP) are.  What you may not recognize is that one of most important GoldMine Automated Process may be the one that decides which other Automated Processes should be assigned to a record(s). Automated Processes (AP) can...

What we sometimes take for granted as salespeople can dampen marketing effectiveness. A lack of record details can mean the difference between one prospect being sent a campaign and another being overlooked. Marketing and sales should be a symbiotic relationship. An action in one area supports and compliments an action...

When building and managing Groups in GoldMine, you can opt to have any Contact1 or Contact2 field displayed in the "Reference" column of the Group. Often this data can be helpful to view data from the record when viewing and working with Group Membership. To populate the Reference column with...

I don't suppose your prospects generally take the time to tell you that your decision maker has left their company and to please redirect all future sales and marketing communications to the new person who has replaced them. (Yeah right!) Maybe your customers even forget to do this. Suppose there...

Whether you have a big or small marketing budget…sometimes less is more. Here's what I mean. Short, simple text-only communications to prospects and customers can be just as effective as expensive fancy marketing pieces. In fact, they can even be better. Consider these four drawbacks to more elaborate campaigns. Today,...

Here is a tip to help you deal with the large volume of "non-deliverable email" one gets back as a result of doing a broadcast email with GoldMine. Rather than dealing with the returned (failed) email messages in your email center inbox, create an email rule that automatically files these...

  Before anyone started using the term CRM, direct marketers were using databases. And, while CRM is the latest buzz, direct marketing gurus have been telling marketers about database fundamentals before Elan Susser (inventor of GoldMine) wrote his first line of code. The fundamentals are still relevant. Fortunately, however, GoldMine makes...