Database Fundamentals

  Before anyone started using the term CRM, direct marketers were using databases. And, while CRM is the latest buzz, direct marketing gurus have been telling marketers about database fundamentals before Elan Susser (inventor of GoldMine) wrote his first line of code. The fundamentals are still relevant. Fortunately, however, GoldMine makes...

You’ve Gotta Fax

Not too long ago faxes would be announced each time one was received. Nowadays, as email inboxes and snail-mail boxes get bloated, targeted broadcast faxing is still a medium that reaches decision makers with a hard-copy printed page. Unlike email that is often deleted based on the subject alone before...

When the Going Gets Tough, the Tough Get CRM

The strong economy can't last forever! Some economist say a mild recession is a good thing - in the way evolution thins the herd. If you plan to be one of the survivors, you better have CRM and the discipline to use it! CRM is designed to help you with...

Remember Me!

A 1997 study by Cahners Publishing of 40,000 sales inquiries showed that only 11% of people bought within 90 days of their initial inquiry. About 17% bought between 4-6 months after their inquiry. And another 25% bought 6-12 months after inquiry. Almost 50% took a year to make a purchase....

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