We Will All Miss Susie

Our marketing & sales coordinator, who everyone knows as Susie, is "retiring" from First Direct today.  Susie exemplified customer service.  Her hard work and dedication were exceptional.  Loved by customers, vendors and her fellow employees - we will all miss her. I look forward to introducing you to Karen, our newest...

Let Me Tell You a Story about Customer Engagement

I'd like to tell you a story about a recent business experience that I had with a customer which was mutually beneficial to the customer and me.  I asked my customer for their permission to share it since I felt it could help others too. Our customer manufacturers industrial chillers. ...

First Direct Corp Earns Another GoldMine Top Partner Award

First Direct Corporation is proud to earn the high GoldMine Premier Elite Partner status for another year.  First Direct has represented GoldMine CRM software for ~25 years and earned more top awards for over more years than any GoldMine Partner.  As President of First Direct Corporation, one of the factors that I...

Answering a Common Email Marketing Question

Given the popularity of email marketing today, you can probably appreciate why I hear the following question so often: How should I space out the emails in a campaign? Organizations planning a series or sequence of emails as part of campaign have a few options for deciding the basis for...

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