In marketing, anything that causes your target audience to ignore your message is killer. Once you've lost them, you've lost them. Here are 6 "Red Lights" that will bring a halt to your response: Failing to Grab Attention - Before we can compete against our business competitors, we have...
Year: 2017
Four Laws of Communication
In the world of direct marketing, Herschell Gordon Lewis is without peer. Nobody has written more books. Nobody has written more articles. Certainly nobody is more respected. He is quite likely the world's best-known copywriter. So when this man makes a "Law" regarding communications you'd best know it and respect it....
12 Ways to Increase “Selling Time” . . .
Increase Selling Time + Accelerated Sales Process = Big Increase In Sales! I remember a seminar/workshop that I attended nearly 20 years ago. The primary message that stuck with me all this time is this: "Sales people should sell, and everybody else should do everything else." The premise of the...
Five CRM Essentials That WILL Increase Sales
Just because more & more organizations are deploying CRM doesn't mean they're getting their money's worth from it. There are numerous reasons why that is. But in this article I will focus on five things you can do to increase sales with your CRM: Distribute Leads Rapidly To Your Sales...
Is your PC performing slowly? Here are 10 ways to make your computer perform better
There's nothing more frustrating than a sluggish computer, especially when you know it has performed faster/better in the past. Rather than buying a new laptop or PC, here are 10 ways to make your current computer run faster. 1) Uninstall unused and unwanted programs 2) Automatically delete temporary files or use...