These are words we WANT to hear if what our business offers is not at all relevant to a recipient. By the same token, they are disappointing to hear when our business offers something that IS relevant to the recipient. As marketers our job it to see to it that...
Tag: goldmine data
GoldMine Data Assessment
Assessing the quality of your CRM data is an important way to shed light on possible data cleanliness errors and marketing holes (missing emails, address, etc) in your GoldMine database. Findings offer actionable opportunities for improving the quality of your data, your sales team's discipline and the effectiveness of your marketing. ...
Rolling Up Your GoldMine CRM Data
Rolling Up Your GoldMine CRM Data Organizations handle a wide range of business matters relating to: Relationships (prospects, customers, vendors, etc.), Opportunities, Projects, Customer Service Issues, etc. One of the greatest challenges with staying organized is having the means of tracking those various interactions and related information. Examples: Calls, Appointments, Emails, Documents,...
The Human Trait that Hurts Most Businesses
How many times have you said, "I can't believe it's (fill in the date) . . . where has the time gone?! With this sense of lost time often comes concerns about tasks we've been procrastinating on. The human tendency to procrastinate has profound effects on our lives. But I want...