Urgency Lifts Response - In Direct Response Advertising, “Later is Never!” Urgency is a stressful state from which a person seeks to remove him or herself from. Urgency is its own driving force. Therefore, a consumer may respond to the stress of urgency, as well to a motivating factor related...
Category: Market Better
It’s Time to Build a Marketing Machine
Is it time to build a Marketing Machine … let’s examine the benefits. The Best of Both Worlds There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need...
First Direct Corp launches its new website
Here at First Direct Corp. we’re very excited to announce the launch of our newly designed website which went live yesterday and is located at the same web address www.1stdirect.com. The site’s homepage features a clean and uncluttered design with an image banner slider at the top that features information...
How To Create a Simple Responsive HTML Email
In the following tutorial, Nicole Merlin from www.tutsplus.com will show you how to create a simple responsive HTML email which will work in every email client, including all the new smartphone mail clients and apps. It uses minimal media queries and a fluid width approach to ensure maximum compatibility. Here is the...
Conditionally Including Content into Your GoldMine E-Mail Templates Based on the Value in a Field
The ability to conditionally include email content via text files into a GoldMine HTML e-mail template can be quite valuable when building marketing campaigns and templates to be used for mass mailings or even one-off e-mails. The option in the GoldMine email template composition menu to include a text file...
Sometimes we become content!
My friend, Bill Smith, has a blog/web site where he writes about his life experiences and his ambitions for the future. His blog/web site is called "Chasing My Dream Life". Bill likes to run, bike and swim and regularly competes in Iron Man competitions all over the country. He likes...
IntelliClick Announces New Features & Enhancements
IntelliClick Software has released version 8.6.5. In this release are 3 New Features and 1 Enhancement: "Add To Address Book" - vCard Link (NEW) Malformed Email Address Dashboard (NEW) Alternate Company Landing Page Logos (NEW) Action Request Link (ENHANCEMENT) vCard Link - "Add To Address Book" Improve your email campaign...
How To Avoid SPAM Filters
If you've been sending email campaigns for long enough, with out a doubt you've run into spam-filter issues. According to ReturnPath, you can expect 10-20% of your emails to get lost in cyberspace, mostly due to overzealous filters. Innocent email marketers who send permission-based emails to people who requested them...
10 of the Best Self-Hosted E-commerce Solutions
First Direct Corp. recently launched our new online store using Magento. Our old shopping cart solutuon was quite out dated and it was time for an update. We researched several self hosted solutions and choose to go with Magento. The following online article lists 10 of the best self-hosted (FREE)...
How To Make A Good Email Signature
First impressions count and your email signature is no different. With over 500 billion emails sent every day, you need to make your emails stand out! In this class we will show you how to make a more creative email signature and at the same time improve your branding...