It's July and life is anything but back to normal. Frankly, I can't see it getting back to normal for the balance of this year. Even with some states and areas starting to "open up," the fact is that public gatherings are questionable at best until there is a proven...
Category: Featured
Top 10 Email Marketing Mistakes You Need To Avoid
Email marketing is the number one way small businesses are reaching more and more people than ever before. With a solid email marketing strategy, business owners can convert leads into new customers and stay at the top of their existing customers minds. But what makes up a solid email marketing...
How to make GoldMine “the default email client” in Windows 10
Have you ever wondered if it was possible to make GoldMine the default email client when you clicked on mailto/email links in web pages? If you have a 64 bit version of Windows 10 then here is the solution. NOTE: Please be very cautious when implementing this solution. Making changes to...
THIS MADE ME LAUGH … THEN IT MADE ME THINK
A business contacted my firm. Generally as I ordinarily do when I get a new inquiry, I visited their website to learn about them. Turns out they make funeral caskets. Covid-19 is NOTHING to laugh about, but on their home page were a couple things that struck me as funny...
“JUST GIVE UP” . . . NO WAY!!
The "novel coronavirus" shutdown has brought with it nearly 15% unemployment, a projected 38% drop in GDP. A massive wave of bankruptcies is anticipated in the second half of 2020 into 2021. This is a time that is testing our mettle, or business acumen and even our faith. Each business...
IntelliClick 2020.1.5 version is now available
IntelliClick 2020.1.5 is now available. The Event Registration module has been enhanced to now allow event details to be displayed on the landing page and be part of the "Add To Calendar" link which adds this information to the event registrant's calendar (Outlook, Google, etc.). For Premium version users, a new Event Registration & Reminder Messaging...
HOME IS THE NEW OFFICE
You might say that one of the side effects of Covid-19 is we are all now better able to work from home. According to a new MIT report, 34 percent of Americans who previously commuted report they were working from home by the first week of April due to the coronavirus....
7 reasons to stay in touch with your prospects and customers
Staying in touch with prospects and customers is about as important as anything your organization can do. Staying in touch has great significance. 7 Reasons to Stay In-touch: Repetition offers you multiple opportunities to be in the 'right place at the right time' for when your prospect or customer needs...
Email Ten Commandments
Deception is Bad Practice in Life and in Email. Every business that depends on email has to be concerned with being flagged as a "spammer" and having their email deliverability dramatically diminished. Of course, Mail Server software can still block your messages even if you haven't been flagged as...
What Makes A Good Blog? – My CRM Radio Interview
I was recently interviewed on CRM Radio by Paul Petersen, Vice President & General Manager at Ivanti, the manufacturer of GoldMine CRM Software. Please take a few minutes to check out their site and listen to the interview (20 minutes). Do you have questions about how to improve your website...