GoldMine makes forecasting business extremely simple. It will also present our forecasted sales or opportunities in the form of a "funnel" analysis or report. Let's consider the benefits of this type of representation of our sales pipeline. By virtue of associating a probability with each sale in progress we can...
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Out of Sight, Out of Mind
The adage "out-of-sight, out-of-mind" is truer than ever. Modern society has caused "attention deficit." A state wherein there are more things vying for our limited attention than we can possibly focus on at once. In computer terms, you might say we're trying to process more information than we have the...
Remember Me!
A 1997 study by Cahners Publishing of 40,000 sales inquiries showed that only 11% of people bought within 90 days of their initial inquiry. About 17% bought between 4-6 months after their inquiry. And another 25% bought 6-12 months after inquiry. Almost 50% took a year to make a purchase....