How you capture information is crucial for later use. If we're making the effort to ask intelligent qualifying questions, then we also can benefit by databasing the answers in predetermined GoldMine fields. Unlike "Notes", fields are superior for filtering, reporting, sorting and analyzing. Marketing campaigns can be targeted. Sales activities...
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You’ve Gotta Fax
Not too long ago faxes would be announced each time one was received. Nowadays, as email inboxes and snail-mail boxes get bloated, targeted broadcast faxing is still a medium that reaches decision makers with a hard-copy printed page. Unlike email that is often deleted based on the subject alone before...
Cloning Condoned!
There may be a lot of controversy over human cloning, but when it comes to GoldMine, cloning lets you play it safe and save time. The concept of cloning in GoldMine is simply a way of creating an exact duplicate of something. Why clone? There are basically two reasons: To...
Getting Users On Board
An office products dealer was looking for a way to promote more consistent use of GoldMine as well as push users to the next level. They had some very devoted GoldMine users along with some very infrequent users. Key sales staff attribute increased sales directly to their commitment to GoldMine...
Instant Recall
It’s impossible to recall everything we need these days to sell, service and operate a business. Actually, the key is not remembering everything but knowing where to find it. A manager’s success depends on their people having access to the information they need to do their job. The issue boils...
Call Scripts Get the Job Done.
Call scripts aren't just for telemarketing reps! GoldMine's "Scripts" feature is a great tool for anyone that wants to collect information efficiently and effectively. If your sales process involves a series of questions and you're using GoldMine, then you've got to check out its "Scripts" feature. This feature is found...
When the Going Gets Tough, the Tough Get CRM
The strong economy can't last forever! Some economist say a mild recession is a good thing - in the way evolution thins the herd. If you plan to be one of the survivors, you better have CRM and the discipline to use it! CRM is designed to help you with...
Your Most Valuable Assets
As companies increase their use of technology, they also increase their dependence. As companies increase their dependence of technology, the value of their data increases. In many cases, the entire survival of an organization balances on the availability, reliability, and accuracy of information. Your company may not be the extreme...
Simple Common Sense
Once upon a time there was a company that made special kinds of products that were sold to special kinds of companies. This company made lots of sales each year, and each sale was worth a lot of money. One day, their GoldMine consultant was trying to help them work...
What Good Is a Funnel?
GoldMine makes forecasting business extremely simple. It will also present our forecasted sales or opportunities in the form of a "funnel" analysis or report. Let's consider the benefits of this type of representation of our sales pipeline. By virtue of associating a probability with each sale in progress we can...