The holiday season is approaching, which means you’re busy crafting the perfect emails in hopes to drive up sales. But what if your emails don’t make it to the inbox? Deliverability concerns often get pushed aside, but Return Path reported that 20% of legitimate, non-spam emails will never reach the...
Year: 2013
Maintain Control of Your Email Reputation and Avoid Blacklists
Most businesses are not aware that their company has a status on the Internet; let alone what it is or how to check it. In fact, it is called a Reputation, and this is the grade that is given to either your domain name and/or the IP addresses/systems that you...
24 Marketing Tips For Your Business
You've probably experienced it before - a promise of something great; however, never got the results you were promised or expecting. It is quite easy to feel at home with not spending money on marketing when this has been your experience. Small business owners will tell me, "I've tried that...
“Round Robin” Assigning of New GoldMine Leads
Is your GoldMine connected to your website so that you can capture leads from your web forms and automatically create/update new Contact Records in GoldMine? Would you like to do a “Round Robin” assignment of the "New Leads" to your GoldMine Sales Reps? Well, with GoldMine, you can do that...
GoldMine Mobile Edition Now Included with Purchase of GoldMine!
GREAT NEWS! GoldMine Mobile Edition is now FREE with the purchase of GoldMine Premium Edition. Features and Functionality of GoldMine Mobile Edition Real-Time Access Anywhere GoldMine Mobile Edition allows instant, wireless access to mobile users using the widely popular Apple iOS mobile device platform. Rich user interface GoldMine Mobile Edition...
Win more sales, by knowing what your customers & prospects need before they know it.
I had a customer who recently did a marketing campaign for a new product they offer. The "Call To Action" was a link in the email campaign to "BUY" the advertised product. They had sent this nicely formatted HTML email campaign to approx 1000 of their customers/prospects. Unfortunately the results...
How To Configure MS SQL Server to send an email if a SQL Server (Backup) Job fails
Here is a great article on how to setup and configure your MS SQL Server to send you an email if your nightly backup fails. It isn’t difficult, but if you miss one step, it won’t work. Ugh!! It requires that you know your mail servers SMTP settings for sending...
Record Ownership and Record Curtaining
I recently had a conversation with a customer about how to prevent other Sales Reps from calling/contacting other Sales Reps customers or even seeing the email communications between other Sales Reps and their customers/prospects. This conversation comes up a lot, so I wanted to add this post so people are...
FREE SQL Backup Software for MS SQL Server 2008, 2012 and 2005 (Express) databases
SQLBackupAndFTP is a straightforward tool to automate the backups of SQL Server of any edition, especially SQL Server Express 2005 and SQL Server Express 2008, since they don't have built in tools for backup. Most remote GoldMine users that sync from a laptop are using a MS SQL Server Express...
When to use parentheses when building GoldMine filters
GoldMine filters allow you to segment contact records based on data in the record fields. When creating a filter with multiple values in the same field in conjunction with other fields you need to use the OR and AND boolean operaters. It is important to understand how and when to...