What to look for in a good email marketing tool

Is email marketing a priority for your business ? Are you looking for the best email marketing software? Choosing the right email marketing service can have a significant impact on the success of your marketing campaigns.

There are a lot of email marketing services available today and its important to make sure you choose the right one for your business needs. A good email marketing service should enable you to create highly engaging email campaigns and newsletters with an easy user interface. You should be able to easily send targeted, personalized bulk emails without having to do a lot of work.  Aside from that, your email marketing service must make it easy to manage your contact lists, segment users into groups, and track the performance of your email marketing campaigns.  When choosing an email service provider look at what distinguishes one email marketing service from another and determine which features/options are most important to you. Most importantly, its important to chose an email marketing service that integrates with your organizations CRM system.

The following are a list of the email marketing services that integrate with or have integrations for GoldMine CRM:

  1. IntelliClick – Tightly integrated email marketing system for GoldMine
  2. Constant Contact – Integration available in GoldMine
  3. Mailchimp – DBX Mailchimp Connect
  4. Campaign Monitor – Available via GoldMine RESTful API

If you are currently using one of these email marketing services and would like to discuss how First Direct Corp. can help you improve your email campaign strategy, contact First Direct Corp.

If you are using an email marketing service not mentioned above and are interested in integrating it with your GoldMine CRM system, please contact First Direct Corp. so we can discuss your needs and determine what integration can be made available to you.