Many businesses approach their marketing like one goes bowling. Bowling is a game of skill, not strategy. In each frame and with every roll the objective is the same - knock down all the pins. Marketing is more like a game of chess, involving strategy and multiple tactics (tools). A chess...
Month: February 2017
NEW & IMPROVED – MasterMine Software
[sg_popup id=1] One of our favorite add-on products, MasterMine, has introduced a significant update - Version 9.0. MasterMine is a reporting & analysis tool for both MasterMine and QuoteWerks. Link to White Paper - How to use reporting to grow and manage your business. Below is a bullet list of...
Six “Red Lights” That Bring A HALT to Response!
In marketing, anything that causes your target audience to ignore your message is killer. Once you've lost them, you've lost them. Here are 6 "Red Lights" that will bring a halt to your response: Failing to Grab Attention - Before we can compete against our business competitors, we have...
Four Laws of Communication
In the world of direct marketing, Herschell Gordon Lewis is without peer. Nobody has written more books. Nobody has written more articles. Certainly nobody is more respected. He is quite likely the world's best-known copywriter. So when this man makes a "Law" regarding communications you'd best know it and respect it....