When is it time to backup? BEFORE it’s too late! If suddenly there was a power surge and the hard drive(s) on your server crashed, what would you do? Would you reach for your most recent backup and restore it with confidence? What can I say, if you do not...
Day: July 1, 2008
Customer Service Delivers ROI
A GoldMine customer was looking for reasons to upgrade from their Corporate Edition GoldMine to Premium. With 21 users they were concerned they could justify the investment in software and services. Demonstrations and discussions were enough to convince them that it was the right move and they opted to move...
Penny Wise and Dollar Foolish
Is a discount or promotion the reason to buy CRM? While special promotions help to close sales, they’re not the reason I sell CRM, and they certainly should not be the reason one purchases it! When it comes to CRM, you spend money to make money! You purchase CRM to...
Got Skills?
From surgeons to carpenters, from police officers to accountants … every profession uses tools. And, so it is with sales professionals. CRM is far and away one of the most important tools in a salesperson’s toolbox! Professionals need to know the terminology, trends, and facts in their field. They need...
If Not, Why Not?
I hear it all the time: We want to do more marketing with our CRM. We want to pull in leads from our website. We want to automate follow-up communications to qualified leads. We want to be able to maintain a library of template letters and emails and we want...