For me and my business, peace-of-mind depends heavily on my processes. Our processes for sales, marketing, and customer service provide me the control I need to achieve the productivity I expect from my staff. Processes are how we ensure consistency and quality. In the grand scheme, processes are how I...
Month: May 2018
Why Using Outlook or even GoldMine (alone) to Send Mass Emails is Bad
When I consult with my clients on email marketing and email deliverability best practices, one question that comes up often is: "Why do we need to pay to use something like Mailchimp or Constant Contact? We can send our newsletter using Outlook or GoldMine, right?" My answer: Wrong. Don't do...