First let me describe what I mean by "inbound marketing." Inbound marketing has the following attributes: Written for the consumer's needs and addresses their intentions in order to attract consumption. Interactive and provides the reader with options to pursue their interests. Is found by consumers during the regular use of...
Month: February 2018
Let’s Get Physical … and Personal
Dear Reader, In the spirit of Valentine's Day I recorded a little message to share with my personal friends. Since I care about my customers too, I figured I would share on my business blog. Here you go ... the "real me!" Yours truly, Bob Ritter President First Direct Corporation...
Print Is Dead … LONG LIVE PRINT
For all the talk and attention that the Internet, Mobile, and Social Media are getting, one might think "Print" is dead. Wrong. In fact, the facts might surprise you. Recently I came across an article on a blog of the firm, MindFire Inc. They produce innovative automation software, called MindFire...