Let Me Tell You a Story …

As a software category, CRM software is special.  It is one of the few applications a business person uses that is explicitly for the purpose of managing relationships.  And, not just "customer" relationships - also prospects, vendors, strategic alliances, and other types of relationships can all be stored in a...

In the Spirit of the Season

In today's fast and competitive world, there are many people who are bullied and feel like "Sparky." In the spirit of the season I offer you the following story. May the true story of "Sparky" offer hope, inspiration, and just a good feeling that is associated with the season.  Merry Christmas...

First Direct Earns QuoteWerks Award

First Direct Corporation is proud to report that Aspire Technologies, makers of the award-winning quoting application, QuoteWerks, has announced that First Direct is the #1 Partner in the USA (#4 worldwide).  Please contact (845) 221-3800 or click here if you'd like to see a private demonstration of QuoteWerks or discuss your...

Audacious Honesty as a Sales Strategy

au·da·cious /ôˈdāSHəs/ (adjective) - showing a willingness to take surprisingly bold risks. synonyms: bold, daring, fearless, intrepid, brave, courageous, valiant, heroic, plucky. hon·es·ty ˈänəstē/ (noun) - the quality of being honest. synonyms: integrity, uprightness, honorableness, honor, morality, morals, ethics, principles, high principles, righteousness, right-mindedness. Sales can be thought of as...

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