Invest Time to Save Time, and Make Money! What if you could predict the future? If you could anticipate what people will do, would you leverage that knowledge for success? You can and here’s how! The other day I was in my first working meeting with a new client. I...
Day: January 21, 2016
Technology and Sales – A Love-Hate Relationship
By now most sales executives accept the need for technology, even though many still love to hate it. Then there are those sales people, probably the majority, for whom technology is a love-hate relationship which swings back and forth, albeit onesided. But strange as it seems, I love my technology!...
How to Use Reporting to Grow and Manage Your Business
A two-part look at how organizations can use reporting of information in their customer relationship management (CRM) system to increase sales and manage more effectively. Part I - 5 Ways Reporting Can Increase Sales We all accept reporting as a means for management to evaluate business activity of one type...
The Power of Repetition – Eight Smart Reasons to Use Repetition!
We hear the word repetition used over and over again in marketing. Especially from anyone trying to sell us advertising! Maybe they’re just trying to sell us something, or maybe they know something. Here’s what I know about the power of repetition and what it can do for you: The...
Seven Ways to Create a Sense of Urgency
Urgency Lifts Response - In Direct Response Advertising, “Later is Never!” Urgency is a stressful state from which a person seeks to remove him or herself from. Urgency is its own driving force. Therefore, a consumer may respond to the stress of urgency, as well to a motivating factor related...
It’s Time to Build a Marketing Machine
Is it time to build a Marketing Machine … let’s examine the benefits. The Best of Both Worlds There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need...