Here’s a classic case of synergy. A building supply manager achieved many desired benefits by integrating their accounting system with their GoldMine data. For one, they could better manage longer sales cycles – thanks to integration that allows them to keep track of quotes in their Accounting system and manage their pipeline more effectively.
Other advantages from integration include the elimination of double entries, and giving the sales force a handle on receivables as well as transactional history. Bringing together accounting data with contact management data was the missing piece in the CRM puzzle. The cost of purchasing and implementing an add-on accounting link was a fraction of having an integrator write custom code and the fastest means of realizing the synergy that results from linking sales and accounting data.
For more information on how you can integrate your accounting system and other back end office systems with GoldMine please contact us.
