As companies increase their use of technology, they also increase their dependence. As companies increase their dependence of technology, the value of their data increases. In many cases, the entire survival of an organization balances on the availability, reliability, and accuracy of information. Your company may not be the extreme...
Day: January 7, 2000
Simple Common Sense
Once upon a time there was a company that made special kinds of products that were sold to special kinds of companies. This company made lots of sales each year, and each sale was worth a lot of money. One day, their GoldMine consultant was trying to help them work...
What Good Is a Funnel?
GoldMine makes forecasting business extremely simple. It will also present our forecasted sales or opportunities in the form of a "funnel" analysis or report. Let's consider the benefits of this type of representation of our sales pipeline. By virtue of associating a probability with each sale in progress we can...
Out of Sight, Out of Mind
The adage "out-of-sight, out-of-mind" is truer than ever. Modern society has caused "attention deficit." A state wherein there are more things vying for our limited attention than we can possibly focus on at once. In computer terms, you might say we're trying to process more information than we have the...
Remember Me!
A 1997 study by Cahners Publishing of 40,000 sales inquiries showed that only 11% of people bought within 90 days of their initial inquiry. About 17% bought between 4-6 months after their inquiry. And another 25% bought 6-12 months after inquiry. Almost 50% took a year to make a purchase....