In email deliverability terms, low open rates are a clear signal to ISPs (Internet Service Providers) that your email recipients are not engaged with you, your brand, or your content. That lack of engagement becomes a major factor in the delivery of future emails and can even lead to your...
Day: April 21, 2020
How to Avoid Email Blacklists and Maintain a Good Email Sending Reputation
Most businesses are not aware that their companies domain has a "status" on the Internet; let alone what it is or how to check it. In fact, it is called a "reputation", and this is the "grade" that is given to either your domain name and/or the IP Addresses/systems that...